The Sims Creator Program is Evolving, Join to Create Your Way

Sul Sul! 

We’ve got some big updates to share about The Sims Creator Program, our global creator community made to support, uplift and collaborate with creators across our family of Sims experiences. 

This program is all about celebrating your creativity, your ideas and opening the door to exciting opportunities with The Sims. 

As part of the program, creators can receive things like early access to new expansion packs and opportunities to collaborate with The Sims team, all while continuing to build your own unique voice.

Now we are opening things up even more.

We’re expanding the program to welcome more creators, more perspectives and more play styles! Players connect with The Sims in so many different ways, beyond traditional gameplay, and we want to celebrate all of it.

New or Established, Your Voice Belongs in The Sims

We’re inviting creators of all kinds who express themselves through play, storytelling, design, identity, culture, humor and world-building — both inside and outside The Sims. Whether you're just starting out, an established creator, have something new to say or are SIMply passionate we are excited to hear from you.

You may be a builder, storyteller, custom content (CC) creator or community leader. Orrrr… you may be a cozy gamer, artist or lifestyle influencer. 

Even if you're new to The Sims or create other kinds of content, you’re welcome here.

Join us to help shape stories, build community and influence how The Sims grows next!

Perks, Support, and Possibilities for Every Type of Creator

When you join, you’re not only getting our support, you’re getting access to exclusive content, opportunities and perks. These activities and offers are our way of thanking you for your continued passion and creativity in The Sims community. No matter what kind of creator you are, we’ll meet you where you’re at, and support you during exciting moments and milestones.

Here’s what that includes:

Access

• Free game codes at new launches for you and your community
• Early access to new launches (where applicable)
• Occasional sneak peeks and early previews, including opportunities to preview content with Sims developers
• Chances to receive Sims swag or other physical goodies during key Sims milestones
• Access to a private Discord where you can chat with The Sims team and fellow creators
• Access to the EA Creator Network platform, for opportunities across The Sims and other EA titles
• Access to the Support-A-Creator (SAC) program, where you receive your own Creator Code to earn a commission 
• [New] SAC Community reward discounts during select windows
• [New] Exclusive creator discounts at Shop The Sims

Collaboration

• Opportunities to take part in campaigns, livestreams and activations
• Opportunities to collaborate with us both in-game and out, such as live events, workshops and more
• Opportunities to join virtual and in-person feedback and beta playtesting

Support

• A direct connection with a Sims team member in your region
• Regular creator feedback surveys, sessions and listening opportunities
• Resources to support safety, well-being and platform best practices
• [New] Learning and education sessions throughout the year to help you grow as a Sims creator 
• [New] Opportunities to apply for support to facilitate tech needs or creator-led events and charity fundraisers

A Place to Create, Be Seen, and Be Supported

Our creators inspire us every day, and we know that creativity looks different for everyone. That’s why we aim to support your unique vision in a way that feels right to you. Your voice matters to us, and that individuality is what makes our community special. 

We’re committed to fostering a welcoming space where creators feel respected, valued, supported and celebrated for who they are. As creators grow their online presence, we provide guidance and encouragement to help navigate the journey. We’re here to ensure everyone feels safe and empowered to show up as themselves.

Supporting diverse voices is not just something we care about; it’s a core value of The Sims and where we are headed in the future. 

We hope you’ll join us. We can’t wait to build that future with you.

Ready to join?

Visit The Sims Creator Program website to check eligibility requirements and learn more.

The Sims Creator Program FAQ

Do I need to only create Sims content?

Nope! We welcome creators who make Sims-related content, as well as those whose content is adjacent (cozy games, lifestyle, design, storytelling, humor). If your creativity aligns with The Sims, you can request to apply.

Are Sims Creator Program members paid?

The program includes a mix of unpaid and paid opportunities, and participation is entirely at the creators’ discretion.

Receiving early access or creator benefits does not automatically mean content is paid or commissioned. When creators participate in paid, sponsored, or commissioned campaigns, this will always be clearly communicated in advance and requires appropriate paid disclosures based on region and platform.

Are there expectations around how creators talk about The Sims?

No. Creators are encouraged to share their honest feedback — positive or critical — as long as it complies with EA’s Trust & Safety Guidelines and applicable platform rules. Participation in the program does not dictate opinions.

What is the difference between The Sims Creator Program and the EA Creator Network?

They’re made to work in tandem! The Sims Creator Program upholds the values, goals, and perks that serve our Sims creators. The Sims Creator Program operates using the EA Creator Network as one of its platforms to provide the perks and opportunities under the program, and it’s one of the channels where once approved as a Sims creator, you can expect to hear from our team.